Matthew Flamm reports at Crain’s New York Business that on June 9 the New York Times will will begin sending out street hawkers every Thursday afternoon to hand out copies of MarketPlace, a full-color, tabloid-sized classified advertising guide. MarketPlace will also include articles reprinted from the New York Times. Initial distribution is expected to be 150,000.
Newspapers are pursuing a range of avenues to attract younger readers and others who are ignoring the traditional newsstand purchase. Most strategies cut out the existing supply chain.