Peter Shankman predicts the “death” of a major US newspaper in 2007 and that a “digital-only” version will replace it in his blog – PR. Differently. Shankman runs a PR firm, The Geek Factory. Whether he is right or not is immaterial. That the prediction is our there and being quoted by others puts the prospect up for discussion and that, of itself, can give momentum to what started as a predition.