Newspaper sales are in trouble and the biggest problem seems to be with the 18-34 demographic. Thanks to an excellent blog entry at www.editorsweblog.org I have found this excellent report by Greg Gatlin of the Boston Herald. In a recent visit to a journalism class at an American college he asked them about their own media habits. I’m not surprised to read that these students want news to be free and more accessible.
Publishers have a fine line to walk. They want to connect with the demographic yet it has to be on commercial terms.