Newsweek.com has launched a podcast called Road Test, which covers car reviews. They also have another podcast called Newsweek On Air.
This is serious innovation and anyone involved in the magazine business will be watching with interest. The Podcasting space was for radio and here’s a magazine publisher invading already.
If you’re not aware of what Podcasting is, here’s a good definition.
The supply chain between content creators and consumers is getting shorter every day.