Podcasting is technology which takes audio and sets it free for the world on the Net. It’s revolutionising radio as this quote from Paul Montoya, CEO and a 31 year veteran of the broadcast industry stated,
I was there when FM radio came into its own and saw the impact on AM radio. I have also seen the impact satellite radio has had on FM radio. I can now see the incredible possibilities that Podcasting can have globally on the way people listen to content. Now they can listen to programs they want to listen to, when they want to listen to it.
Read more of the story here. Connections to newsagents and independent retailers? None. Except that Podcasting will morph across into publishing and that’s where the impact may be felt. The BBC is embracing this technology having now undertaken their second podcast.
What we knew as radio last year has changed significantly already this year.