Where will newspapers be in 5, 10 or 20 years time. The world is becoming more environmentally savy and more time savy. Everyday billions of newspapers are printed all over the world and i would say that most consumers would not be aware that any unsolds are returned to the publsher (this is the case in Aust, anyway). These returns come come at a huge cost in both transport and labour for both the retailer and the publisher. Imagine a world where only the number of newspapers that are actually purchased and paid for by the end consumer are printed. Will newsagents become mini print centres? With high speed colour printers/copiers readily available in most newsagents will this become a reality?
Imagine reading a newspaper printed on quality white paper in full colour with much better quality graphics. No more ugly newsprint, no more broadsheet and when your finished bring it back to your newsagent the next day, we will recycle it and give you a discount on the next days all because you recycled.
With copier technology available today we can fold, staple and hole punch your newspaper all for your reading pleasure.
And when you buy your newspaper we are not going to put it in a plastic bag for you to take home either.
Ben Kay