You know you have a winner of a season when customers are buying stock as you are putting it out. This happened for us at our Forest Hill store as we were putting out our Halloween range. With not even half the stock out nor this year’s collateral up sales are already strong. It helped that it is school holidays with plenty of families with time on their hands in the shopping centre.
The window display is attracting shoppers, young and old, stopping for a look at the display and inside – as you want with a window display. Our team has made sure that you can easily see through the display and into the store.
For many years now newsXpress has owned Halloween in the newsagency channel with some stores selling in excess of $15,000 worth of Halloween product at an excellent margin. While we will not do that much, it is in our top four seasons for non greeting card sales.
While it may be premature, we are wondering if we will have enough stock.
Mark, do you think that Halloween sales would be good in stores closer to high schools in victoria as it is also the lead up to muck-up day (and last minute costumes)
Aaron, yes. Great idea!